Bio
Since 1998 I've been lucky enough to work in one of the most forward thinking and exciting sectors of business, Digital.
As a Design Director I have worked on digital projects for global and high street brands. I can build teams and lead them so they excel, I enable talent to grow. I work with strategists and planners to help them turn their objectives into real experiences by turning business and user goals into smooth experiences and elegant design.
I understand what analytics are telling me and how to translate user behaviour into actions. I know that any touchpoint is a communication with an audience and it needs to be seen as integral to the brand.
As technology marches forward and audiences demand better and more sophisticated experiences, designing for interactivity never stands still. That is very exciting and that's why I love what I do.