Frank Moreno

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CMO

Entersekt

Member since

27 Apr 2023

Location

Bedford

Bio

I have worked in the enterprise and infrastructure software space for over 20 years, in a number of senior-level marketing roles. I’m currently the CMO at Entersekt, an Accel-KKR portfolio company focused on digital banking fraud prevention and payment security.

Before this I was CMO at HelloTeam, VP of Solutions Marketing at Bottomline, and head of worldwide marketing at Datawatch (acquired by Altair).

I’ve worked in large and small public companies, billion-dollar global, private companies and smaller, high growth, venture-backed companies.

I really enjoy building/transforming marketing into data-driven, revenue focused teams anchored in product marketing competency.

My roles have provided me experience and leadership across most core marketing disciplines - branding, revenue marketing, marketing operations, product launch, go-to-market strategy, market-driven product management, messaging/positioning, buyer and user personas, product evangelist, and content expert.

Experience

Head of worldwide marketing

Datawatch (acquired by Altair)

Apr 2017 - May 2019

I helped lead a successful turnaround and exit/acquisition, increasing our stock price over 250% in 3 years. In my role I led product, solutions, services and industry marketing; content and go-to-market strategy; digital marketing; demand gen; communications; partner marketing; field marketing and customer success.

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Latest opinions

6 Ways banks and credit unions can use fraud prevention for better CX

Banks and credit unions are under constant pressure to retain customers, especially younger generations who are happy to switch primary bank accounts. Rather than adding yet another product aimed at younger cohorts, smart financial institutions (FIs) are capitalizing on their scam and fraud prevention systems, using them to build strong competitiv...

19 hours Marketing in Financial Services

Banks still unnecessarily burdened by porous security

Banks have invested heavily in fraud prevention over the past five years. However there are still some glaring gaps (as well as some hidden risks) that have yet to be addressed. And, if these are not remedied in 2025, threat actors will exploit them – at massive cost to the financial institutions (FIs) and their customers. GenAI gets smarter and ...

07 May 2025 Artificial Intelligence and Financial Services

Banks must rethink how they protect SMB clients

Banks have traditionally focused on servicing enterprise clients or individuals, expecting small and medium businesses (SMBs) to fit in and find an offering that best suits their needs. But the rapid rise in fraud aimed at smaller businesses requires a solution that is appropriate for SMB clients, which remain the growth engine for many banks – an...

02 April 2025 Banking

See all 5 opinions by Frank