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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...
15 September 2023
Wassim Ghabali Marketing Director at Fintech Galaxy
It is high time to dive headfirst into a phenomenon shaking up the finance world – Open Banking. It's not just about seamless banking anymore, there's an intriguing twist to this tale - a profound effect on the marketing realm, a sphere often overlooked in this context. So, time for a journey through the landscape of Open Banking as we explore i...
23 August 2023
Nelia Holovina Content Writer at Solvd
The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines into exhilarating challenges, and rewiring our brains for unstoppable innovation. With tech gamification, boredom becomes a distant memory as we emb...
30 June 2023 /markets /predictions
Vaskar Dey Marketing Consultant at Tata Consultancy Services
In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 /people /inclusion
Sweta Agarwal Digital Marketing Consultant at Tata Consultancy Services
Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the importance of incorporating sustainability in their day-to-day life rather than just it as a concept buried in textbooks. People have become sensiti...
28 March 2023 /retail /markets
Pulkit Giria Functional Consultant at Tata Consultancy Services
Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any communication that can identify an individual can be shared only if there is explicit consent from the person and effective security controls. It is ve...
28 March 2023 /security /regulation
It’s like any other day for John. He is sitting in his living room, sipping that morning coffee, when his phone announces a notification “you’ve a new email from Kiti Bank”. Curiously, he asks the voice assistance to read the email for him. It’s his monthly statement in a pdf format, which is how nearly all the banks share the statements. However
24 March 2023 /retail /sustainable
Picture this: you're sitting at your desk, sipping on your coffee, staring blankly at your computer screen. Suddenly, inspiration strikes! You remember hearing about a free artificial intelligence tool that generates images, and you decide to try it out. You start by inputting some basic information about your product, and the AI tool begins genera...
11 March 2023 /markets /predictions
Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design
At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets, changing their workforce, or seeking out new Forex CRM systems. While all of these strategies have their merit, let's explore some marketing advice ...
24 February 2023 /wealth /startups
Colin Grieves Managing Director Marketing Services at Experian
Over the last 12 months, UK households have experienced various challenges, with many forced to cutback on expenditure on non-essential items to deal with the rising cost of living. But is that the complete picture? And what does the changing and evolving economic landscape mean for businesses and organisations looking to better understand their cu...
08 February 2023 /predictions
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