In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 Marketing in Financial Services
Sriram BalaConsultant at Tata Consultancy Services
Poornima BhagwatAssociate Consultant at Tata Consultancy Services
Vivek IyerConsulting Partner at Tata Consultancy Services
Karthikeyan RengasamyChief Architect and Research Scholar at TATA Consultancy Services
Pulkit GiriaFunctional Consultant at Tata Consultancy Services
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