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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Over the past few years, the banking and financial services landscape has transformed massively. Where once the large conglomerates and legacy banks dominated the industry, the rise of ‘Challenger Banks’, modern banks that compete directly with traditional institutions, has created a revolution in financial services. With so many providers now com...
22 June 2022 /security /devops
Omri Argaman Chief Growth Officer at Zoomd
2021 was a tipping point for crypto. Interest in and coverage about crypto shifted from fringe blogs and social networks to the mainstream media. And this shift is supported by actual user interest. A survey of 500 US consumers found that 31.2% said that they’d definitely use or invest in cryptocurrencies. An additional 48.8% said that they might ...
29 May 2022 /startups /crypto
Nir Laznik Co-Founder & CEO at Sedric.ai
Anyone who follows professional sports could spot one of the most dominant players in the league - stock trading and investing apps. Seeing the biggest sports stages in the world flooded by fintech ads is another indicator of the billions of advertising dollars being spent by companies in the space. As the market for innovative personal finance ap...
23 May 2022 /regulation /startups
Ian Coupland Propositions Manager at Experian
All marketers will know the frustration of customer databases that do not align. When planning global campaigns, the answer is redefining key customers and using global tools to understand and target them. The inconvenient truth about the insight brands use to target global audiences is that, just like local marketing teams, it speaks different lan...
13 April 2022 /people /markets
Luigi Wewege President at Caye International Bank
Not all plans for wealth building are confined to your home country’s borders. There are plenty of international options that you can consider. One of them happens to be offshore real estate. If this is an idea you want to investigate further, it’s important to know how to make the most of this approach to add to your wealth. Here are several point...
14 February 2022 /wealth /markets
Including precious metals, especially gold, in an investment portfolio is one of the best strategies to ensure your assets are diversified. As with all types of investments, the value of gold can increase, and it may go through periods when the worth holds steady or decreases. It’s no secret that gold enjoyed a steady uptick in value between Augus...
20 December 2021 /wealth /predictions
Not only just the get-rich-quick enthusiasts surmount the crypto space but also the budding entrepreneurs. Some enter the space to invest, while others raise funds (for their projects). Initial DEX offering (IDO) is one such fundraising model that unlocks investors’ value. Regardless of the need, one will have to enlist help for one set of tasks o...
09 December 2021 /crypto /markets
International banking has long included options for different businesses and commercial entities to establish accounts around the world. In some cases, the structures of those corporate bank accounts are like those used by individuals. What may differ is the requirements for establishing specific types of bank accounts in various offshore settings...
15 November 2021 /wealth /markets
Beth Benedict SVP of Client Services at Rakuten Advertising
Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, flexible spending limits, low APR, etc. In order to succeed, financial institutions turn to data-driven marketing tactics to get in front of consumers ...
03 September 2021 /regulation /retail
Kerry Leech Co-founder at Roo & Eve
The way fintech, financial services, and banking clients purchase has fundamentally changed. Buyers are more informed than ever and know when they’re being sold to. And nobody wants to feel sold to. When we say people hate to be sold to, we mean they hate feeling manipulated, pressured, and in every other respect prevented from making up their own ...
19 August 2021 /people /startups
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