Joshua Frith

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Managing Director

The Dubs

Member since

31 Aug 2004

Location

Sydney

Bio

I am the founder of a global financial content marketing agency - The Dubs.

We help finance brands from retail to investment banks, asset to fund managers, brokers and insurers, pension houses and superannuation firms, wealth managers and emerging markets.

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Managing Director

The Dubs

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Latest opinions

Finance content marketing during a recession

Now dubbed The Great Lockdown, the COVID-19 pandemic has sent economies around the world into recession. In the March quarter, Australia’s GDP fell for the first time in nine years, decreasing by 0.3%, while the United States’ GDP decreased by 5%. Meanwhile, in early July, the European Commission forecast the UK’s economy would shrink by 9.75% in...

28 July 2020 Disruption in Retail Banking

Research reveals what's hindering finance content marketing success

Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective finance content marketing, there’s no substitute for cold, hard data. Here I delve into the latest studies and uncover what’s holding finance brands b...

08 July 2020 Marketing in Financial Services

Sure signs finance podcasts are part of the mainstream

Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to be changing with a tipping point being driven by a few factors. The most obvious of these is Covid-19, with finance brands finding themselves cut-off ...

23 June 2020 Marketing in Financial Services

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