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alex-kreger
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Alex Kreger

Founder & CEO
UXDA
Member since
18 Aug 2016
Location
Riga
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21
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129
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Followed by John Sims, Martha Boyle and 5 others you follow
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Alex's opinions

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Alex Kreger

The Convergence of Fintech and Banking: The Gap Between UX and Functionality Is Closing

In the past decade, the financial landscape witnessed a dramatic transformation driven by two distinct forces: fintech startups and traditional banks. Initially, fintechs emerged as UX-rich but often monofunctional challengers, while banks remained service-rich but struggled with digital customer experience. Today, however, these lines are blurrin...

1 hour /retail /markets Innovation in Financial Services

Alex Kreger

Unlock 41 % Faster Revenue Growth: Digital CX as Profit Engine in Banking

Only 3 % of U.S. companies are truly customer-obsessed. They’re racing ahead with 41 % faster revenue growth, 49 % higher profits and 51% better customer retention according to Forrester’s 2024 US Customer Experience Index. And 2024 Bank Customer Experience Survey by FICO shows that 62% of respondents believe customer experience is as important as...

19 May 2025 /retail /markets Innovation in Financial Services

Alex Kreger

The Neuromarketing Playbook to Elevate Digital Products in Banking and Fintech

After years of digital innovation, many financial apps still drown users in data—and miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, we’ve found that tapping into users’ emotional motivations can transform their entire financial journey. It’s not ...

12 May 2025 /retail /devops Innovation in Financial Services

Alex Kreger

The Future of Banking: Digital Revolution Demands a Whole New Model

For years, traditional banks built their reputations on physical branches and face-to-face customer relationships. But today, they face an existential challenge: nimble Fintech startups are emerging on a global scale, offering convenience, efficiency and mobile reach that simply can’t be matched by local branches alone. Like the shift from local n...

06 May 2025 /retail /predictions Innovation in Financial Services

Alex Kreger

Stop These 10 Toxic Behaviors to Unlock Innovations in Your Digital Banking

In the high-stakes world of digital products, many banks and financial organizations face a fundamental yet often overlooked challenge: a dysfunctional team dynamic that hinders both innovation and progress. The most common solutions—team-building exercises, new management frameworks or injecting more resources—may seem logical. However, these app...

28 April 2025 /people /retail Innovation in Financial Services

Alex Kreger

Slow Digital Transformation and UX Inaction Are Costing Banks Their Customers

In a world where trust is everything, stability has been banking’s ultimate badge of honor—but is it enough to stay ahead? In today’s fast-moving digital world, clinging to the “tried and true”—outdated white-label frontends and legacy core systems—can be a costly illusion. While these systems may have served well five or ten years ago, maintainin...

22 April 2025 /retail /devops Innovation in Financial Services

Alex Kreger

13 Iconic Innovations to Future-Proof Your Digital Banking Service

Imagine the effortless satisfaction of a single-click purchase on Amazon, one tap Uber hail or the perfectly timed recommendations from Netflix—these aren’t happy accidents from generic experience. They have carefully enriched the digital experience, contributing to multi-billion dollar success. Thousands of banks and Fintechs try to tap into the ...

14 April 2025 /retail /devops Innovation in Financial Services

Alex Kreger

13 Dark UX Traps Financial Brands Must Avoid in Digital Banking Apps

Could a banking app, knowing users' patterns, emotions and fears, possibly push them to make the wrong choice to maximize the company’s profits? In an era in which apps have become the primary financial gateway, the line between empowering and trapping digital users has never been so blurred. Are some financial services already using shady pattern...

07 April 2025 /regulation /retail Innovation in Financial Services

Alex Kreger

New Battle Field: Win Banking Race on the Client's Smartphone

Let’s cut to the chase. Financial institutions have spent decades obsessing over branches, brand identity, and service fees, believing those were the competitive battlefields. But in 2025, that war is being waged on a device that fits in your back pocket—the touchscreen smartphone. If a mobile banking app feels generic, devoid of real innovation, ...

03 April 2025 /retail /predictions Innovation in Financial Services

Alex Kreger

Your App's UX Is Not a Design Problem—It’s a Business Problem

Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem. The stakes are high, and ignoring UX...

25 March 2025 /retail /markets Innovation in Financial Services

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Alex writes about

  • artificial intelligence
  • payments
  • regulation & compliance
  • people
  • wealth management
  • retail banking
  • sustainable
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • identity
  • markets
  • covid-19
  • predictions

Alex's opinion archive

  • 2025 (24)
  • 2024 (36)
  • 2023 (23)
  • 2022 (7)
  • 2021 (7)
  • 2020 (5)
  • 2019 (2)
  • 2018 (6)
  • 2017 (3)
  • 2016 (8)

Latest groups joined by Alex

  • Finance 2.0

  • Online Banking

  • Disruption in Retail Banking

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  • UXDA web page
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